
Go-To-Market Strategies
Developing the action plan that specifies how to reach customers and achieve competitive advantage. Define a blueprint for delivering the product or service to the customer.
- Product Definition / Benefits
- Strategic Objective
- Defining Target Market
- Target Profile
- Company's and Product's position in the marketplace
- Differentiation
- Messaging
- Distribution / Sales / Support Model
- Pricing
- Branding
- Product Roadmap
- PR / Advertising / Events / Web site / Etc.