Developing the action plan that specifies how to reach customers and achieve competitive advantage.  Define a blueprint for delivering the product or service to the customer.

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     - Product Definition / Benefits

     - Strategic Objective

     - Defining Target Market

     - Target Profile

     - Company's and Product's position in the marketplace

     - Differentiation

     - Messaging

     - Distribution / Sales / Support Model

     - Pricing

     - Branding

     - Product Roadmap

     - PR / Advertising / Events / Web site / Etc.