Market Assessment is the foundation for business decisions. Insights relative to one's business empowers decision makers to assess opportunities and develop strategies.
By providing information and data for industry, competitors, products, and technologies, companies have a clearer picture of where they are in the market, where the competition resides, where the technology is headed, and where they need to be moving into the future.
Assessment includes but not limited to:
- How big is the market?
- What are the key trends?
- Who are the customers?
- How does the market work?
Ultimately delivering the answer to: What is the Opporutnity?