Product / Technology evaluation provides the assessment of the potential value of a technology, its contribution to the company, a market, or an industrial sector.  This assessment answers the questions:

     - Does this fit our strategic plan?

     - What impact with it have on our bottom line?

     - Is this a disruptive technology?

     - What protections do we have or need from competitors?

     - What is the life cycle?

     - What is the cost / benefit?

     - How does this benchmark against existing technologies / products?

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